"When I work with someone as their coach, I become part of their team and support from their corner.
I walk alongside them, encouraging and challenging them as needed"
"Ashley asked questions that while simple in theory, I had to think deeply to answer"
As a coach this is one of my favourite pieces of client feedback.
From a departmental head in the creative sector, it captures the essence of my practice:
– Simplicity and Depth.
I aim for a straight-forward and clear approach when working with my clients, with the intention of creating a safe and confidential space.
This allows them the chance to explore their objectives, without judgement, at a depth that they wouldn’t ordinarily reach on their own.
Coaching helps to slow down thinking, quieten noise and works as a catalyst for deep reflection
I support through encouragement and challenge. Listening and noticing with curiosity.
Whether the aim for my client is to push themselves and perform at the edge of their comfort zone, or to challenge their mindset, they lead and we go at their pace.
In every case my client is the focus of our partnership.
The values and skills I bring as a coach are deeply rooted in me and have grown over a 25+ year career working in the creative sector.
This work has its foundations in storytelling. In many ways I see coaching in a similar light.
My work supports my client to tell their own story, in their own words and on their own terms.
I value credibility and integrity and choose to align my practice with the ethical guidance of the International Coaching Federation.
I am a qualified coach (ILM 7 – Executive and Senior Level Coaching and Mentoring)